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The strategic objective has been translated into the results we aim to achieve for the four designated centers in Moerdijk. The table below links the objectives to the data source and the frequency of the survey. Measurements will always be taken in Q4 of the relevant year, and the results will be reported in Q1 of the following year.

GoalsData SourceMeasurement PointReportingFrequency
More visitorsLocatusQ4 2023Q1 2024Once a year
Longer length of stayPurchase Flow StudyQ4 2023Q1 2024Once a year  
Increased spendingPurchase Flow StudyQ4 2023Q1 2024Once a year  
Greater retention of purchasing powerPurchase Flow StudyQ4 2023Q1 2024Once a year  
Increase Residents' AppreciationResident Survey on Vital CentersQ4 2023Q1 2024Once a year  
Increase Entrepreneurs' Self-EsteemEntrepreneur SurveyQ2 2024Q1 2024Once a year  
Cohesion/collaboration among entrepreneurs, residents, civic organizations, and the municipalityEntrepreneur SurveyQ2 2024Q1 2024Once a year